Outco - Attribution implementation | HubSpot Custom reporting
Discover how Outco increased its Return On Ad Spend (ROAS) and experienced proper, efficient software integrations with RevX.
REVOPS SERVICES
Marketing Operations
Strong marketing systems for smooth campaigns
Sales Operations
Efficient sales processes that keep deals moving
GTM Intelligence
Data and insights that keep teams on the same page
Service Operations
Support systems that run smoothly on autopilot
Web Development
End-to-end web experiences with an ops spine
Advertising Operations
High-ROAS performance campaigns tied to revenue
Fractional RevOps
Embedded team for systems, data, and revenue
Technology
Performance marketing services built around your full revenue story,
from acquisition cost to pipeline contribution and closed deals.
Tracking, pixels, and platform settings were set up once and never verified against how your funnel actually works
The data trail from ad click to closed deal has too many gaps to act on with confidence
PPC leads convert on the form and then get lost somewhere between the confirmation page and sales follow-up
Performance channels each report differently, and building one clean view takes more time than it should and still breaks
The targeting that worked when you started doesn't reflect who you're actually trying to reach and convert today
Your multi-channel performance marketing infra was built in pieces and nobody's got a clear view of how it all connects
Campaign architecture, tracking, and integrations audit
Owner-and-tool map across your entire performance stack
Identifying where your setup breaks or underperforms
Prioritized fix plan sequenced by effort and impact
CRM-based audience and buyer group builds and expansion
ICP refinement using data you already own and use
Exclusions, refreshes, and ICP alignment on a defined cadence
Retargeting audiences segmented by actual intent signals
CRM and tool sync so data flows and is mapped correctly
Lead source logic built inside the CRM from the first form fill
Paid lead routing into the right owner, sequence, or sales motion
Ads data flowing into CRM as intent signals
Campaign setup across search, social, and review platforms
Ad creatives built for each channel, format, and audience
Web assets copy, design, development, and tracking
Tool integration from day one, not retrofitted
Lead routing designed around intent, source, and ICP fit
Speed-to-lead workflows for high-intent paid traffic sources
Form and landing page audit for conversion drop-off
Post-conversion CRM nurture workflow optimization
Unified reporting layers across every paid channel you run
Spend-to-pipeline reporting tied directly to CRM revenue data
Budget pacing updated on a defined, consistent cadence
Channel attribution reports for key stakeholders
Deep insights into challenges that plague revenue teams across industries, and how we solve them.
Discover how Outco increased its Return On Ad Spend (ROAS) and experienced proper, efficient software integrations with RevX.
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How is this different from hiring a paid ads agency?
To start with, we run campaigns too, so that's not where we differ. The best paid ads agency for revenue teams does more than manage an ads account. It owns the attribution, CRM integration, and reporting that makes those campaigns accountable to pipeline. When you hire paid ads experts at RevX, that's what you're getting.
Do you replace our current paid ads setup entirely?
Not by default. We audit first, then decide what stays and what gets rebuilt. When you hire a performance marketing agency mid-flight, not everything has to change. What matters is whether your paid ads services are integrated with your CRM, mapped to your ICP, and reporting on revenue, not just delivering leads.
Which ad platforms and CRMs do you actually work with?
On the paid side: Google Ads, LinkedIn, Meta, and G2. GA4 for analytics. On the CRM and MAP side: HubSpot, Salesforce, Marketo Engage, and Google Ad Manager. If your performance programs run on a different stack, tell us what you have and we'll give you a straight answer on fit.
How long before paid ads services show real pipeline impact?
Since we don't know you (yet), all we can say is: it depends on where you're starting. If the foundation isn't in place, including media plan, tracking, and attribution, that work comes first and takes time to get right. If campaigns are already running clean, impact shows up faster. Any performance marketing agency that quotes you a timeline before an audit is likely just guessing.
What does a typical engagement with RevX look like?
It starts with an audit of your campaigns, media plan, tracking setup, attribution, and CRM integration. Whether you hire paid ads consultants for a specific project or want RevX as your performance marketing agency on retainer, we scope the work based on what we actually find, not what's convenient for us.
Do you do ongoing management or just build and hand off?
Both! If you need the best paid ads consultant for a specific infrastructure build covering attribution, integrations, and reporting, we do that. If you want ongoing management from a paid ads agency you can rely on, we do that too. We'll tell you which model fits after we've seen your setup and know what you hope to achieve.